Articles

Notes from the engine.

Short, honest writing on consensus AI, the founder funnel, and getting found by the models people now ask.

A lit sheet of glass standing on a dark floor, casting two reflections: one sharp and true, one offset and stale.
Traffic

How AI Assistants Describe Your Company, and How to Check

We ran the buyer questions against our own company twice, ten days apart. The method, the caveats, and why being described wrongly costs more than being absent.

2026-08-14
Five glass spheres on black: four cast one merged pool of light, the fifth casts its own amber reflection.
Consensus

Consensus vs a Single Model: What the Research Actually Shows

Does asking several AI models beat asking one? The measured answer, with sources: where consensus helps, where models agree wrongly, and when one is enough.

2026-08-12
Five glowing glass spheres on a dark floor, linked by light threads to one upright pane; two threads burn amber.
Ideation

How to Validate a Startup Idea Before You Build

A practical 2026 guide to validating a startup idea before you write a line of code: real failure data, why one AI opinion misleads, and what to test first.

2026-08-05